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Information × Registration Number 0225U002961, (0125U001454) , R & D reports Title Formation of a set of tools for enterprise communication activities in modern conditions popup.stage_title Розроблення теоретико-методичного забезпечення щодо визначення механізму формування комплексу комунікаційних інструментів маркетингової діяльності підприємства Head Zherebiatnikova Iryna V., к.соц.н. Registration Date 24-04-2025 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Development of elements for improving the directions and means of using modern marketing policy tools; practical recommendations for increasing the efficiency of the mechanism for forming and implementing the enterprise's communication activity system popup.description2  The object of the study is the process of forming and implementing a modern marketing communications system tool as a factor in ensuring the competitiveness of the enterprise. The subject of the study is the theoretical and methodological principles and applied aspects of determining the mechanism for applying a complex of communication tools for the enterprise's marketing activities. The purpose of the work is to develop elements for improving the directions and means of using modern marketing policy tools; practical recommendations for increasing the efficiency of the mechanism for forming and implementing the enterprise's communication system. Research methods are comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodological and practical recommendations will allow increasing the efficiency of the enterprise's work with improving the financial and economic indicators of its activities. KEYWORDS: marketing tools, communication policy, traditional marketing tools, marketing communications system, Internet marketing tools, enterprise communication activities. Product Description popup.authors Horbachov Anton V. Zherebiatnikova Iryna V. Kravchenko Olena V. popup.nrat_date 2025-04-24 Close