Search academic texts

Registration Number

0225U002963, (0124U004821) , R & D reports

Title

Strategies for adapting marketing tools to ensure the development of enterprises in the context of remote work

popup.stage_title

Визначення теоретичних основ адаптації маркетингових інструментів. Аналіз поточного стану маркетингової діяльності підприємств в умовах дистанційної роботи. Дослідження і порівняння сучасних маркетингових інструментів для дистанційної роботи. Розробка стратегій адаптації маркетингових інструментів. Формулювання висновків та рекомендацій

Head

Vovk Volodymyr A., Кандидат економічних наук

Registration Date

25-04-2025

Organization

Simon Kuznets Kharkiv National University of Economics

popup.description1

Development and justification of a strategy for adapting marketing tools that will ensure the effective development of enterprises in the context of remote work. Identification of optimal approaches to the use of digital communications, flexible planning and innovative technologies to support the competitiveness and sustainable development of such enterprises

popup.description2

 Research report: 52 p., 5 figures, 11 tables, 24 sources of literature. The purpose of the research work is to analyze the process of transformation of marketing activities of enterprises in conditions of remote work and to develop effective strategies for adapting marketing tools to stimulate their development in the digital environment. The object of the research is marketing activities of enterprises in modern business conditions. The subject of the research is strategies for adapting marketing tools to ensure the development of enterprises in conditions of remote work and digitalization. Research methods: logical generalization; theoretical generalization; comparative analysis method; system approach; analysis and synthesis; expert analysis method, graphic, index methods. The theoretical principles of using marketing tools in modern business conditions are considered, in particular in the context of digitalization and dynamic changes in the market environment. Particular attention is paid to the transformation of marketing activities of enterprises under the influence of the transition to a remote form of work. The study analyzes the specifics of using digital communication channels, automated marketing management systems and analytics tools. Strategies for adapting marketing tools are substantiated, which are aimed at increasing the efficiency of interaction with consumers, optimizing internal processes and ensuring sustainable development of enterprises in the digital environment. The main results of the study are implemented in the educational process of the S. Kuznets KhNEU and implemented in the activities of Agristar LLC. MARKETING STRATEGIES, MARKETING TOOLS, REMOTE WORK, ENTERPRISE DEVELOPMENT, DIGITAL ENVIRONMENT

Product Description

popup.authors

Bodenko Andrii I.
Vovk Volodymyr A.
Mirzoiev Dzhavid Sh.
MOLODETSKA Halyna Ya.
Pedorenko Dmytro A.
Kholodna Yuliia Ye.
Cherkaskyi Oleksii Yu.

popup.nrat_date

2025-04-25