Search academic texts

Information × Registration Number 0225U002991, (0120U101141) , R & D reports Title Scientific and methodological principles of introduction of innovative technologies in marketing activity popup.stage_title Науково-методичні засади впровадження інноваційних технологій у маркетингову діяльність Head Vynohradova Olena V., Доктор економічних наук Registration Date 29-04-2025 Organization State University of information and communication technologies popup.description1 Development of a theoretical and methodological basis for the introduction of innovative technologies in marketing activities popup.description2  Digitalization of the world and the complex economic conditions of Ukraine's current development require new levers for the organizational and economic restructuring of enterprises' activities, taking into account the steady trend towards the shift of business communication and consumer relationship poles into the Internet space. Given the above, the competent use of effective tools of innovative technologies in marketing activities should become a catalyst for the innovative development of enterprises. The paper examines the conceptual foundations and prerequisites for the development of innovative marketing technologies; analyzes the methodological foundations for the implementation of innovative technologies in the marketing activities of enterprises, including the rationale for the use of Internet marketing as the basis of modern marketing communications; explores the methodological tools of marketing innovative technologies; defines methodological approaches to evaluating the integrated Internet marketing of enterprises; substantiates the methodological foundations for the formation and implementation of a mechanism for the introduction of innovative technologies in the marketing activities of enterprises in the telecommunications services market of Ukraine. Based on the research results, scientific and methodological principles for the implementation of innovative technologies in the marketing activities of Ukrainian enterprises are proposed. Product Description popup.authors Yevtushenko Nataliia O. Yesmakhanova Alua U. Ihnatenko Olha V. Ilnytskyi Taras R. Irtlach Mykhailo O. Artemenko Yurii O. Voskoboieva Olena V. Hurinenko Dmytro A. Darchuk Veronika H. Darchuk Serhii S. Drokina Nina I. Zhoholev Oleksii S. Zaiets Mariia V. Kapitanchuk Anastasiia O. Kachmala Viktoriia I. Kondrashov Oleksii A. Kryzhko Olha V. Molokov Illia O. Nedopako Nataliia M. Pavlov Volodymyr A. Petrovska Svitlana V. Pysar Nadiia B. Romashchenko Olha S. Snitko Artem Sovershenna Iryna O. Somkina Tetiana V. Tsivinskyi Artem V. Shvab Maryna V. popup.nrat_date 2025-04-29 Close