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Information × Registration Number 0225U003624, (0125U002302) , R & D reports Title Promotion of journalism education programs in Higher education institutions during wartime popup.stage_title Розроблення інструментарію ефективного просування журналістських освітніх програм у ЗВО, спрямованого на підвищення їхньої впізнаваності, залучення абітурієнтів та формування позитивного іміджу університету як інноваційного освітнього простору для медіаосвіти Head Herashchenko Inna M., к.е.н. Registration Date 24-07-2025 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Development of tools for the effective promotion of journalism education programs in higher education institutions, aimed at increasing their visibility, attracting prospective students, and shaping a positive image of the university as an innovative educational environment for media education popup.description2  JOURNALISM EDUCATIONAL PROGRAMS, HIGHER EDUCATION INSTITUTIONS, PROMOTION OF EDUCATIONAL SERVICES, COMMUNICATION STRATEGIES, MARKETING IN HIGHER EDUCATION In the current conditions of full-scale war and global information challenges, the higher education system in Ukraine has faced the need not only to maintain the quality of educational programs but also to actively respond to changes in the communication environment, especially in relation to journalism programs that are strategically important for the country's information security, development of critical thinking, and formation of a responsible media space, but also to actively respond to changes in the communication environment, especially in journalism education programs, which are strategically important for the country's information security, the development of critical thinking and the formation of a responsible media space. The object of the study is the processes of promoting journalism education programs in the Ukrainian higher education system. The subject of the study is communication strategies and tools for promoting journalism education programs in higher education institutions in wartime. The purpose of the study is to develop tools for the effective promotion of journalism education programs in higher education institutions aimed at increasing their visibility, attracting applicants and forming a positive image of the university as an innovative educational space for media education. As a result of the study, a model of a communication strategy has been developed that takes into account the specifics of promoting journalism programs in wartime, identifies effective channels and tools for interacting with applicants, including digital platforms, creates practical recommendations for content, positioning of the educational offer and shaping the image of the university as a media education hub. Product Description popup.authors Herashchenko Inna M. Rybalchenko Oryna I. Sadrytska Svitlana V. popup.nrat_date 2025-07-24 Close