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Information × Registration Number 0225U003802, (0125U002879) , R & D reports Title Developing an effective communication strategy for a modern enterprise in times of crisis popup.stage_title Розроблення теоретико-методичного забезпечення щодо визначення процесу формування та застосування комплексу елементів комунікаційної стратегії підприємства на сучасному етапі Head Chernyshov Volodymyr V., Кандидат економічних наук Registration Date 22-08-2025 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Improving theoretical and methodological support for the mechanism for determining key stages, directions and principles of forming an effective enterprise communication strategy popup.description2  The object of the study is the process of developing a set of elements of the enterprise's communication strategy at the current stage. The subject of the study is the theoretical and methodological principles and applied aspects of the selection and application of modern tools of enterprise communication activity as a mechanism for increasing competitiveness. The purpose of the work is to improve the theoretical and methodological support for the mechanism for determining key stages, directions and principles for forming an effective enterprise communication strategy. Research methods are comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodological and practical recommendations will allow increasing the efficiency of the enterprise's work with improving the financial and economic indicators of its activities. KEYWORDS: communication strategy, marketing communications system, strategic management, set of marketing tools, economic crisis, means of communication, marketing Internet communication. Product Description popup.authors Zherebiatnikova Iryna V. Malyshko Yevheniia O. Nepochatov Danylo O. Overko Rodion V. Chernyshov Volodymyr V. popup.nrat_date 2025-08-22 Close