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Information × Registration Number 0225U003869, (0125U001546) , R & D reports Title Assessment of the innovative activities of a hotel and restaurant complex in the field of hospitality popup.stage_title Оцінка інноваційної діяльності готельно-ресторанного комплексу у сфері гостинності Head Okhota Vitalii I., Кандидат економічних наук Registration Date 04-09-2025 Organization Western Ukrainian National University popup.description1 To assess the innovative activities of the hotel and restaurant complex in the hospitality sector to improve the innovation implementation process. popup.description2  The object of the study is the processes of innovative activity of the hotel and restaurant complex as a multifunctional economic structure in the hospitality sector. The subject of the study is the theoretical and methodological principles and practical tools for assessing the effectiveness of innovative activity of hotel and restaurant complexes in the context of increasing the competitiveness of hospitality enterprises. The purpose of the work is to substantiate theoretical and methodological provisions and develop practical recommendations for assessing the innovative activity of hotel and restaurant complexes in the context of ensuring their adaptability to the challenges of the modern hospitality sector. Research methods. In the process of conducting the research, the following methods were used: abstract-logical (at the stage of generalizing theoretical and methodological provisions and formulating conclusions); economic and statistical analysis (to assess the innovative activity of domestic hotel and restaurant complexes and identify trends in the hospitality sector); graphic (for a visual presentation of the research results). The scientific novelty of the work lies in the development of conceptual principles and methodological tools for a comprehensive assessment of the innovative activity of a hotel and restaurant complex, which differs from existing approaches by taking into account the synergistic effect of integrating different types of innovations in the multifunctional structure of a hospitality enterprise and allows to increase the accuracy of assessing the effectiveness of innovative processes. The practical significance of the work is due to the formation of effective tools for the management of hotel and restaurant complexes, which allows for a substantiated assessment of the effectiveness of innovative processes, to optimize the allocation of resources between innovative projects and to make strategic decisions regarding the priorities of innov Product Description popup.authors Okhota Vitalii I. Shadiuk Kateryna M. popup.nrat_date 2025-09-04 Close