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Information × Registration Number 0225U005401, (0123U102387) , R & D reports Title Business processes digitization of tourism industry entities popup.stage_title Діджиталізація бізнес-процесів суб’єктів туристичної індустрії Head Kulyniak Ihor Ya., Кандидат економічних наук Registration Date 31-12-2025 Organization Lviv Polytechnic National University popup.description1 Development of theoretical-methodological and methodical approaches to the management of business processes digitization of tourism industry entities popup.description2 The evolution of scientific research in the tourism sector of Ukraine (1977–2024) has been analyzed, demonstrating a shift from socio-environmental issues to economic, innovative, and technological aspects. The conditions of digitalization transforming the management of tourism enterprises through Agile models have been examined, enhancing adaptability and competitiveness. It has been established that digital technologies improve operational efficiency and the quality of the customer experience, while posing organizational challenges. The effectiveness of franchising combined with digital tools for integration into the European market has been demonstrated. The role of digital marketing, methods for assessing the potential for innovative renewal of fixed assets, and the importance of information support and staff competence have been generalized. The key role of internet communications, personalization through social media, VR/AR, and influencers has been identified. Digital controlling using AI and big data has been justified, and gender differences in tourists’ sensory preferences have been confirmed. It has been shown that destination branding restores image through uniqueness, communication, and partnerships between the state, business, and communities. A comprehensive approach combining literature analysis, Scopus bibliometrics with VOSviewer, logical generalization, structural-comparative, and analytical analysis was applied. Empirical methods included surveys, chi-square, and correlation analysis to form tourists’ “sensory profiles.” Reengineering, case studies, digital controlling, and forecasting were used to evaluate innovative products. The information base included scientific publications, statistics, Scopus data, marketing surveys, and franchising case studies. The practical significance lies in improving business process efficiency, personalizing marketing strategies, and enhancing destination branding. Product Description popup.authors Nazarii B. Ivanytskyi Uliana V. Ivaniuk Yuliia H. Bondarenko Yuliia V. Voitsekhovska Mariana Y. Hvozd Denys I. Holovetskyi Ivan I. Zhyhalo Svitlana O. Koval Oleh A. Korpalo Tetiana V. Kulinich Solomiia V. Ohinok-Kopylchak Yurii A. Tymchyna Kateryna M. Yarmola popup.nrat_date 2025-12-31 Close