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Information × Registration Number 0226U001804, (0123U101058) , R & D reports Title Digital tools in modern media text popup.stage_title Дослідження ефективності цифрових інструментів у сучасному медіатексті Head Tykha Larysa Yu., Кандидат філологічних наук Registration Date 31-01-2026 Organization Lutsk National Technical University popup.description1 Development of text content in modern internet media popup.description2 The urgency of doing so is that to achieve the fundamental institutions of media textology, specialists need to respond to mass digitalization. And it is precisely modern digital tools, such as tools for creating and editing media text (text editors, online layout platforms, text proofing tools), multimedia (graphics and design, video editing, audio)and interactive tools (hyperlinks, surveys and quizzes), as well as data tools and media text distribution tools provide multimedia content, interactivity and feedback, efficiency and up-to-date information, expansion of information context, data analytics and visualization, content personalization, etc. In general, digital tools enable the transformation of media text from a linear message into a dynamic interactive, multimedia communication product. Modern media text is formed in the conditions of digitalization of the media space, which leads to the active use of various digital tools. They significantly change the process of creating, distributing and perceiving journalistic content, transforming traditional text into a complex multimedia product. Передусім цифрові інструменти забезпечують мультимедійність медіатексту. Журналістський матеріал поєднує вербальний текст із фотографіями, відео, аудіо, інфографікою та анімацією. Such synergy of different information formats contributes to a better understanding of the content, enhances the emotional impact, and increases audience interest. Product Description popup.authors Ludmyla V. Zhvania Tamara V. Nykoliuk Mialkovska Lyudmyla M. Larysa O. Sadova popup.nrat_date 2026-01-31 Close