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Information × Registration Number 0226U001923, (0125U003228) , R & D reports Title Development strategy of a medical institution in the medical services market popup.stage_title Стратегія розвитку медичного закладу на ринку медичних послуг Head Zheliuk Tetiana L., д.е.н. Registration Date 03-02-2026 Organization Western Ukrainian National University popup.description1 Development of a strategy for the development of a medical institution in the medical services market. popup.description2 The purpose of the work is to develop a comprehensive development strategy for LLC "Health Clinic Ternopil", aimed at strengthening the competitive position of the institution, improving the quality and accessibility of medical services, optimizing internal processes and forming sustainable long-term advantages. In the process of the study, the external and internal environment of the clinic's activities was analyzed, key factors of influence, strengths and weaknesses, opportunities and threats to the further functioning of the private medical institution were identified. The information base of the study is the clinic's internal statistical data, financial and management reporting, results of patient surveys, as well as regulatory and legal acts in the field of healthcare, analytical materials and scientific sources on strategic management and medical management. The work used methods of strategic analysis (SWOT analysis, analysis of the medical services market), economic and financial analysis, comparative, graphical and system approaches. Based on the conducted diagnostics, strategic alternatives for the development of LLC "Health Clinic Ternopil" were developed and the choice of the optimal strategy was justified, taking into account resource potential, market trends and the target segment of patients. A set of measures was proposed to improve the management of the range and quality of medical services, increase the level of service, strengthen marketing activity, form patient loyalty, as well as implement modern digital solutions (electronic record, telemedicine, CRM-system for managing relationships with patients). Product Description popup.authors Alina Y. Zhukovska Oleksandr Brechko Vasyl I. Holias Volodymyr R. Andruntsiv popup.nrat_date 2026-02-03 Close