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Information × Registration Number 0226U003260, (0124U001242) , R & D reports Title Assessment of consumer behavior in the markets of ecologically safe products popup.stage_title Здійснити аналіз ринкової кон’юнктури екологічно безпечних продуктів із застосуванням маркетингових методик Head Lazarenko Vladyslav I., Доктор філософії Registration Date 24-03-2026 Organization Institute of Agroecology and Environmental Management of National Academy of Agricultural Sciences of Ukraine popup.description1 It consists in the development of scientific and methodological tools for assessing the behavior of consumers of environmentally safe products; substantiation of proposals regarding the formation of an optimal positioning strategy on the markets of ecologically safe products for business entities popup.description2 With the development of globalization processes of the world economy according to its modern model, it is obvious that for modern economic processes it is necessary to take into account the elasticity of demand for environmentally friendly products (the so-called "exclusive" category of goods). Effective construction and practical use of this scientific and methodological toolkit in the practical plane requires taking into account a number of empirical components of individual human behavior. Based on this, it is necessary to clarify the essence of the formation of factors of environmental culture, tracing their transformation processes in time, as well as quantitatively characterize the irrational component of the individual in the market by forming an appropriate methodology, and also determine the key factors that affect the elasticity of demand and supply in the Ukrainian market of environmentally friendly products caused by martial law. Product Description popup.authors Hulinchuk Roman M. Olkhovych Svitlana Ya. Anastasiia O. Novalenko popup.nrat_date 2026-03-24 Close