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Information × Registration Number 0226U003393, (0123U104704) , R & D reports Title Marketing strategy for a distribution enterprise development in the dairy product market under the conditions of contemporary competitive market environment popup.stage_title Маркетингова стратегія розвитку дистрибуційного підприємства на ринку молочної продукції за умов сучасних викликів ринку Head Zinaida M. Andrushkevych, Кандидат економічних наук Registration Date 02-04-2026 Organization Khmelnytskyi National University popup.description1 To develop a marketing strategy for a distribution enterprise development in the dairy product market under the conditions of contemporary competitive market environment by studying the theoretical and practical aspects of the formation of marketing strategies under the conditions of modern market challenges and determining optimal approaches for distribution enterprises on the dairy market; conducting analytical and marketing research of the activities of the distribution enterprise on the dairy market; substantiation and development of the components of the marketing strategy for the development of a distribution enterprise on the dairy market popup.description2 The object of the study is the process of forming and implementing a marketing strategy for a distribution enterprise in the dairy products market. The purpose of the study is to develop a marketing strategy for the development of a distribution enterprise in the dairy products market under current market challenges by studying the theoretical and practical aspects of marketing strategy formation, conducting analytical and marketing research into the enterprise’s activities, and substantiating and developing the components of the marketing strategy for the development of a distribution enterprise in the dairy products market. The study uses methods of generalisation and scientific abstraction, comparative, systemic, economic-analytical and statistical analysis, SWOT analysis, the graphical method, and the method of expert-analytical generalisation. As a result of the study, the theoretical foundations of forming a marketing strategy for a distribution enterprise were generalised, the market environment was analysed, and the effectiveness of the marketing activities of PE “EXCLUSIVE-PLUS” was assessed. The key problems of the enterprise were identified, and the marketing strategy for its development, the implementation of a CRM system, and digital tools for its realisation were substantiated. The scientific novelty lies in the development of a model for implementing a marketing strategy based on the combination of marketing, logistics, and digital instruments. The practical significance of the results lies in the possibility of implementing the proposed solutions to improve the effectiveness of marketing activities, expand the customer base, and strengthen the enterprise’s competitive positions. Areas of application include the activities of distribution enterprises, scientific and applied research, and the educational process in the field of marketing. Product Description popup.authors Vitaliy M. Nyanko Valentyna A. Lityns'ka Valentyna M. Bobrovnyk Svitlana L. Reshmidilova Anatoliy S. Telnov Iryna V. Zakryzhevska Vitalii L. Karpenko Oleksandr V. Rachynskyi Pavlo A. Hladun Pavlo Andriiovych popup.nrat_date 2026-04-02 Close