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Information × Registration Number 0302U001561, 0101U002799 , R & D reports Title Methodological basis of the strategical marketing of organizations under conditions of market transformations popup.stage_title Методологічні принципи і методика етнологічного обгрунтування стратегічного маркетингу Head Cemenyak I.V., Registration Date 28-03-2002 Organization Kharkov National University named after V.N.Karazin popup.description2 Object of study - a modern theory is social-ethical marketing under conditions of economic integration. Method of study - a theoretical generalization and analysis, hierarchy, analysis, system typologisation and statistical methods in decision science. The purpose of studies development of methological principle to establish the programs of marketing and strategsic marketing motivation studies with taking into account ethnological aspects. Scientific novelty of received results: For the first time, fundamental bases of ethnological motivation in marketing strategies have been determined. A united advanced hierarchical categorization of natural & social structures has been introduces for the purpose of spatial analysis of ethnological structures in marketing studies. Reasonable changes to modern interpretations of natural structures have been made as a result of investigating this task. The "ideal" model of the ethnogenesis, which may serve as a basis to ethnological structure localization by the temporal factors has been developed. For the first time, the system of keys for selection of the programs of studies in the strategic marketing, which takes into account an ethnic component has been developed. A set of recommendations to implement the received results in the currial has been introduced, that has got a further development both in development and selection of courses and in the updating the contents of their main sections. For the first time in the market studies a system of historical-cultural areas division as a basic tool for the analysis of purchasing demand population is applied at global level. The research value is proved with the task of introducing new marketing studies directions to the practice of the Ukrainian enterprises. Product Description popup.authors popup.nrat_date 2020-04-02 Close