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Information × Registration Number 0303U003543, 0100U001594 , R & D reports Title Theoretical and methodological base-forming of the trends and main approaches for marketing functional programmes in the fild of book printing popup.stage_title Розроблення теоретичного та методологічного обґрунтування концепцій та основних принципів формування маркетингових програм функціонування галузі книговидання в ринковій економіці Head Paslavs'ka M.V., Registration Date 22-08-2003 Organization Open-joint Stock Company "T.Shevchenko Ukrainian scientific reseach institute of polygraphic industry" popup.description2 Research objective: bookedition brauch. Research aim: working out of theoretic and methodologic basis for the concept and main principles of marketing programmes'formation for dealing of bookedition branch in the conditions of market economy. The all-round investigation of printed issues market and its development trends has been carried out. The picularities of bookedition branch'marketing programmes formation have been determined. Condition - state and dynamics of the of the printed issues consumer's demands have been investigated. To-date condition of printing production has been analysed. Manufacturing rates, maintanance of printing enterprises, assortment and nomenclature of printing issues have been investigated. The price policy and legislative basis as professional staff of printing industry have been analysed. The existing methods of printing issues'distribution have been investigated. Due to shutdown of research financing from 2002.01.01 all work has been terminated.56355635 Product Description popup.authors popup.nrat_date 2020-04-02 Close