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Information × Registration Number 0304U001086, 0103U005312 , R & D reports Title Definition of influencing of national and local mass media on public opinion. popup.stage_title Визначення впливовості загальнодержавних та місцевих засобів масової інформації на громадську думку Head Zaliznyak G.M., Registration Date 25-02-2004 Organization CE "Research institute on Urban Socio-Economic Problems" popup.description2 The object of research - city dwellers of Kiev is higher than 18 years. Method of testings - mass interrogation by distributing questionnaire on a residence, locus - formation researches. Are determined interest Kiever in obtaining the information about life of capital and subject, which one most interest of the city dwellers. Are conducted monitoring meditation of entrainments Kiever and substantiation of the concept of a new radio channel in FM range about life of city. The information policy Kiev urban state administration is justified on the basis of definition of the most influential and popular national and local mass media for Kiever. The locuses - formation researches have allowed to define the causes, on which one Kiever prefer those or diverse mass media and radio channels, attitude to their formats and subjects of the future channel.5635 Product Description popup.authors popup.nrat_date 2020-04-02 Close