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Information × Registration Number 0305U001194, 0104U007277 , R & D reports Title Determination of machineries and methods, directed on the rise of the municipal tv channel "Kiev" influence effectiveness on viewer. popup.stage_title Визначення механізмів та методів, спрямованих на підвищення дієвості впливу муніципального телеканалу "Київ" на глядача. Head Zaliznyak G.M., Registration Date 02-02-2005 Organization CE "Research institute on Urban Socio-Economic Problems" popup.description2 Object of research - inhabitants of Kiev by age higher then18 years. Method of testings - mass interrogation on a residence by distributing questioning and interrogation by a method of locuses - groups. There are determined a place of TRCf "Kiev" in media space of capital, a measure of confidence of Kiev inhabitants to the information, and also theme directivity and pithy filling of a telechannel, with what would like to see Kiev inhabitants of TRC "Kiev" hereinafter. It is made an estimation of objectivity of submission of the information about life of Kiev and activity of a urban authority, estimation of a potential audience of a channel. The informational - analytical stuffs will supply increase of efficiency of influencing of a municipal telechannel "Kiev" on a spectator audience. Area of usage - system of leaving out of the population of Kiev through mass media about activity of an urban authority.5635 Product Description popup.authors popup.nrat_date 2020-04-02 Close