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Information × Registration Number 0307U001661, 0105U000708 , R & D reports Title Methodological principles of formation of technologies of social-ethic marketing at a mikrolevel and a macrolevel popup.stage_title Сучасні маркетингові технології Head Semenjak I., Registration Date 18-04-2007 Organization Kharkov National University named after V.N.Karazin popup.description2 Object of researches - marketing technologies known to a science, which progressively develop and generate new receptions and methods of technological decisions. Subject of researches - scientific decisions on a substantiation of the marketing technological complexes adapted to real conditions of Ukraine and a task of maintenance of competitiveness of the organizations and their products. The purpose of research - characteristics of the reasons of search of the marketing technologies, capable to provide target productivity of marketing in Ukraine. Method of research - room researches and theoretical generalizations, statistical-analytical methods, modeling of processes and the phenomena, methods of scientific abstraction, research experiment. System of the solved tasks and scientific novelty of the received results: The solved specific targets: 1. The modern condition of development of market economy of Ukraine and necessity of the differentiated approach to formation and use of a marketing complex as system product that will consist of ideas, decisions and actions is revealed. 2. The model of the turbulent environment in conditions of development of a competition that has enabled fundamental understanding of the phenomenon of the turbulent market and comprehension of tendencies of its development is developed. 3. The model of contradictions of formation of the information environment as conditions of use of marketing technologies, ways of regulation of information resources is proved. 4. The importance институциональной the making market environment of use of marketing technologies is scientifically proved. 5. Classification of marketing technologies and principles of their differentiation is developed. Scientific novelty of the received results. 1. The concept of marketing technologies, as system product which is subject to differentiation that is a fundamental condition of its effective adaptation to specific targets and opportunities is determined. Earlier in the scientific literature suchdecision was not offered. 2. Marketing technologies that has scientific - practical value for their correct choice are classified. Earlier in the scientific literature such decision was not offered. 3. The author's model of the turbulent market and the certain factors of pressure upon turbulent process that has scientific - practical value at creation of the integrated marketing technologies is developed. Development serves development of the theory of turbulence of the markets. 4. The original model of contradictions of formation of the information environment is created, ways of regulation of information resources as fundamental condition of use of marketing technologies are developed. Development is the scientific contribution to the modern theory and practice of management by marketing. 5. The institutional component of the marketing environment that is necessary for development of strategic and tactical marketing decisions is determined. The practical importance. An increment of scientific knowledge of a marketing science and practice. Educational process in the higher school: development of modular problems, performance of degree works on subjects of researches. The edition of the monography for a wide range of businesspersons and readers who are interested. Work as trainers at corporate universities and participation in business seminars. The urgency of work is provided with connection of a problem of research with a problem of introduction of the newest directions of marketing to practice of the enterprises of Ukraine. MODERN MARKETING, CONCEPTS SOCIAL ETHIC, MARKETING TECHNOLOGIES. Conditions of reception of the report: under the contract - 61077, Kharkov - 77, the area of Freedom, 4, the Kharkov national university of a name of V.N.Karazina. Product Description popup.authors popup.nrat_date 2020-04-02 Close