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Information × Registration Number 0308U008308, 0106U011825 , R & D reports Title The new methods in marketing activity of enterprises popup.stage_title Новітні напрями в маркетинговій діяльності підприємств Head Shtefanych Dmytro Andriyovych, Registration Date 20-11-2008 Organization Ternopol National Economic University popup.description2 The object of the efficiency: marketing activity of enterprises. Purpose of work: research of question of determination and support of image of enterprises as important constituent of marketings communications; to develop the system of measures on the improvement of service; to offer the mechanism of management risks in marketing activity; to develop the control franchayzingom system; обґрунтувати method of determination of level of competitiveness of intermediary organizations and measure on its increase.Results and their novelty: strategy of diminishing of risk is developed in marketing activity, which includes the method of estimation of level of marketing risk, determination of competitiveness of enterprises and image of firms, and also practical recommendations from the improvement of management franchayzingom and service.5635 Product Description popup.authors popup.nrat_date 2020-04-02 Close