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Information × Registration Number 0308U009185, 0107U011046 , R & D reports Title Is to develop of principles of the effective merchandizing in retail tradenet. popup.stage_title Розробка концепції ефективного мерчендайзингу з врахуванням цільового ринку, конкурентного середовища, інституціонального типу торговельної фірми та її місії. Head Ushakova N.G., Registration Date 24-12-2008 Organization Kharkov State Academy of Food Technology and Management popup.description2 Is development of conception of marchandaizing taking into account a target market, competition environment institutional type of auction firm and its mission. Certainly place and value of marchandaizing in activity of retails networks. Principles of marchandaizing enterprise of retail business are formulated. Influence is analysed on development of plan of prognoses estimations of expectation of volumes of retail commodity turnover; range of the offered goods and services; purchase and sale logistic; pricing and financial providing of activity. The plan of marchandaizing, which can be used and directed on co-ordination of assortment price and sale policy of retail auction firm, is developed. Positions and given recommendations can be used for forming of assortment price and sale-realization conception of auction firm. Product Description popup.authors popup.nrat_date 2020-04-02 Close