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Information × Registration Number 0309U003123, 0107U001845 , R & D reports Title The advertising activity in Ukraine and methods and models for rise of this efficiency popup.stage_title Рекламна діяльність в Україні та методи і моделі підвищення її ефективності Head Galizin V., Registration Date 10-02-2009 Organization Kiev Vadima Getmana National Economic University popup.description2 The basic scientific results are: conception of performing advertising campaigns with determination of basic stages of advertising; approach to forming of budget of advertising campaign; complex of distributional models of budget of advertising campaign between the channels of distribution of advertising reports; model of placing advertising reports on television; model of choice of printing editions which are used in the process of advertising; model of placing advertising reports in the Internet; statistical model of determination of necessary amount of shows of advertising poster; economic-mathematical model of determination of optimum time of implementation of project of advertising campaign; conception of creation of the informational system of support of advertising process is improved. Product Description popup.authors popup.nrat_date 2020-04-02 Close