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Information × Registration Number 0309U007024, 0108U001578 , R & D reports Title Estimation and improving of enterprise marketing orientation popup.stage_title Оцінка та підвищення рівня маркетингової орієнтації підприємства Head Kalynychenko M.P., Registration Date 22-01-2009 Organization Donetsk National University popup.description2 The reasons which influence the marketing orientation level of machine-building enterprise were studied, the recommendations for is improvement муку developed. The diagnostics of the existing enterprise management model was carried out: directions of marketing management efficiency improvement were defined: organizational and functional changes in company structure were set: organizational and economic mechanism of an enterprise marketing management was worked out: trends of getting social and economic effect of modified marketing management model implementation were identified. Scientific and methodological materials for measuring and assessing enterprise marketing orientation level and methadology of existing marketing-management model quality evaluation were developed. Product Description popup.authors popup.nrat_date 2020-04-02 Close