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Information × Registration Number 0310U002211, 0105U005411 , R & D reports Title Research of methodological bases of management by marketing of the enterprises (organizations) of different various patterns of ownership. popup.stage_title Дослідження методологічних основ управління маркетингом підприємств (організацій) різних форм власності. Head Savelyev Yevgeniy Vasilyevich, Registration Date 18-02-2010 Organization Ternopol National Economic University popup.description2 A concept and marketing role is found out for activity of enterprises (organizations) of different patterns of ownership in the field of knowledge; theorist-methodological bases of marketing of knowledge are investigational; essence descriptions are reasonable and economic nature of "knowledge" is distinguished in modern terms for positioning of this category as base (key) in the system of concepts economy of knowledge; the theoretical model of forming of market demand is worked out on knowledge for research of limiting and stimulant factors; marketing of knowledge is identified in the system of market mechanisms for research of intercommunication of market of knowledge with a labour-market; marketing of knowledge as constituent of market economy is distinguished and his location is determined in the structure of management of enterprise; the features of basic economic constituents of marketing of knowledge are investigational; segmentation and positioning of knowledge is conducted at the market; marketing-miks is worked out at the market of knowledge; the marketing methods of competition of higher educational establishments are systematized at the market of knowledge of Ukraine in the process of production and realization of educational services (ОП) in the context of marketing-miks; conception and component elements of model of the use of marketing of knowledge is worked out in modern terms. Practical value of the got results : the theoretical results obtained in the process of research provide further development of marketing theory in the context of market of knowledge, and applied - form the newest methodological and methodical approaches in relation to process control of production and use of knowledge as commodity. Coming from it, conclusions and developments cause absolute theoretical and applied interest: on a macrolevel - at forming of public educational policy, policy of employment of population to the competitiveness of commodities and services on domestic and international markets; on regional - in state program of socio-economic development of regions development; in practice of management higher educational establishments; on local - at the decision of problems of organization of production of knowledge, in particular after certain speciality (by specialization). Product Description popup.authors Лагоцька Наталія Зіновіївна Матвіїв Микола Ярославович Ментух Наталія Фелікіссімівна Окрепкий Ростислав Богданович Талейко Андрій Миколайович popup.nrat_date 2020-04-02 Close