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Information × Registration Number 0310U002355, 0109U001849 , R & D reports Title Development of marketing strategies of the enterprise in the contemporary economic conditions popup.stage_title Розробка маркетингової стратегії підприємства в сучасних умовах господарювання Head Sinitsyna G., Кандидат економічних наук Registration Date 15-03-2010 Organization Kharkov State Academy of Food Technology and Management popup.description2 Marketing research of commodities of the industrial setting of Kharkov is carried out, 0,2% which is occupied by the products of enterprise "ФОРА " LTD.. As a result of the conducted research (expert estimation) exposure basic having a special purpose groups of users of gas- and equipment for warm: individual users; enterprises of wholesale and retail trade; hotels; enterprises of restaurant business; industrial enterprises. Conducted to моніторінг activity of enterprise "ФОРА" of LTD. stipulated the necessity of the use of marketing strategy of growth (strategy of development through commodities and markets (diversification). Essence of this strategy is the effective pricing, penetration to the new markets, division, strengthening of the system of sale. Product Description popup.authors Бєляєва Інна Михайлівна Ков'ях Дмитро Вадімович Кривошеєва Надія Михайлівна Прядко Ольга Миколаївна Синицина Галина Анатолыъвна Тарасов Ігор Юрійович Федак Наталія Василівна Черкашина Людмила Василівна popup.nrat_date 2020-04-02 Close