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Information × Registration Number 0313U005180, 0107U001338 , R & D reports Title Marketing reserch system in Ukrainian economi popup.stage_title Система маркетингових досліджень в економіці України Head Pavlenko A.F., Registration Date 21-05-2013 Organization Kiev Vadima Getmana National Economic University popup.description2 3. The aim of the research is working out methodological support of organization and carrying out marketing research, as well as, complex scientific and practical solution to the problem of information and analytical support in making management decisions in conditions of market uncertainty on the basis of using systematic approach to the analysis of complex open type economic systems, which function on marketing principles. The object of the research were tendencies and processes of market development including the research of the changes of economic, scientific, technological, demographic, ecological and other factors. The task of the research was to define the influence of transactional costs on the development of marketing research and the place of marketing and marketing research in the development of the firm's theories; to substantiate the expediency and possibility of using systematic approach in marketing research; to define marketing research influence on the formation of marketing system of the enterprise; to systematize methodological aspects of carrying out marketing research; to generalize the experience of information support of marketing research; to define the role of marketing research in optimization of management decisions; to define the main tendencies of development of the world and domestic marketing research markets. The main results of the scientific research theme "System of marketing research in the economy of Ukraine" performed by the marketing chair of V. Hetman Kyiv National Economic University are in defining the peculiarities of using systematic approach in marketing research. Scientific results are reflected in the theses research, manuals, text-books, etc. To form professional competences of marketing experts there were renewed and improved the contents of studying plans and programs in majors.5481 Product Description popup.authors popup.nrat_date 2020-04-02 Close