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0403U001611,
к.е.н.
16-04-2003
o
Managing the enterprises' competitiveness in the conditions of marketing orientation.
Krivenko Anna Vladimirovna,
popup.head Vorobyov B.Z.
popup.opponent Гриньова В.М.
popup.opponent Бєлявцев М.І.
Процес управління конкурентоспроможністю торгове-льних підприємств.Мета:розробка комплексної системи управління конкурентоспроможністю підприємств на ос-нові маркетингу і рекомендацій з розробки конкурент-них стратегій торговельних підприємств як основи одер-жання конкурентних переваг.Методи:експертних оцінок, опитувань і спостережень, економічного аналізу. Запро-поновано:рекомендації щодо вдосконалення управління конкурентоспроможністю в умовах маркетингової орієн-тації підприємств;комплексну систему управління кон-курентоспроможністю підприємств на основі маркетин-гу;алгоритм управління конкурентним ризиком. Об-ґрунтовано вибір конкурентних стратегій для дослід-жуваних підприємств та розроблено ряд заходів щодо їх реалізації.Сфера використан.: торговельні підприємства.
2003-04-16
2020-04-04
Updated: 2025-12-07
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