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0411U000386,
к.е.н.
26-01-2011
o
Forming and developing policy of marketing at the enterprises of milk and food subcomplex.
Datsiuk-Tomchuk Mariya Bogdanivna,
popup.head Vasylchak Svitlana Vasulyjvna
popup.opponent Пархомець Микола Кирилович
popup.opponent Желєзняк Алла Михайлівна
У дисертаційній роботі досліджено теоретичні і методологічні засади формування збутової політики підприємств молокопродуктового підкомплексу. Обґрунтовано місце збутової діяльності в системі розвитку підкомплексу. Встановлено особливості формування ринку молока у Волинській області, функціонування окремих каналів збуту молочної продукції. Досліджено вплив системи чинників на процеси та результати збуту продукції підприємствами молокопродуктового підкомплексу регіону. Визначені продуктово-ринкові стратегії, що їх рекомендовано реалізовувати підприємствам молокопродуктового підкомплексу регіону. Розроблені пропозиції з удосконалення взаємовідносин учасників ринку молочних товарів. Обґрунтовані засади створення та функціонування інтеграційної структури - Молочної асоціації, у рамках якої розвиватиметься політика збуту.
2011-01-26
2020-04-04
Updated: 2025-12-07
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