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0510U000059,
д.соц.комунік.
22-12-2009
o
Mass-media as a sphere of formation and functioning of mass consciousness stereotypes.
Butyrina Marija Valeriivna,
popup.head Bojko Alla Anatoliivna
popup.opponent Коновець Олександр Федорович
popup.opponent Яблоновська Наталя Всеволодівна
popup.opponent Филипович Людмила Олександрівна
Дисертація присвячена дослідженню явища мас-медійної стереотипізації. На підставі метатеоретичного огляду загальнонаукових і галузевих підходів до вивчення стереотипів масової свідомості розроблено теоретико-методологічні засади аналізу цього феномена в контексті мас-медійної практики. Експліковано передумови, механізми, чинники утворення та функціонування стереотипів у медіасередовищі, виокремлено і схарактеризовано етапи стереотипотворення в мас-медіа. Представлено філогенетичний аналіз витоків стереотипізації. Репрезентовано зв'язок стереотипів, міфів та архетипів у медіадискурсі. Конкретні модуси стереотипізації інтерпретовано на прикладі функціонування медіатизованих етнорелігійних стереотипів і стереотипних репрезентацій образу науки у ЗМК.
2009-12-22
2020-04-04
Updated: 2025-12-07
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