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0823U100856,
Доктор філософії
21-11-2023
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The use of innovative technologies to bring a new product to the market
Serhii G. Puzko,
popup.head Liudmyla A. Petrenko
popup.opponent Valentyna M. Marchenko
popup.opponent Oleksandr Chernyshov
popup.review Valentyna Lavrenenko
popup.review Andrii V. Fedorchenko
Дисертаційна робота присвячена дослідженню теоретичних та прикладних аспектів використання інноваційних технологій для виведення нового екопродукту на ринок шляхом формування екологічної свідомості споживачів. Також автором удосконалено підхід до використання поведінкових теорій у стратегії просування нових екологічних продуктів на ринку, в основу якого покладено ретельний аналіз ринку та споживчої поведінки на ньому; розробку інструментів просування, які базуються на глибокому розумінні мотивів і поведінки споживачів та їхнього ставлення до екологічних продуктів; індивідуалізацію просування екологічних продуктів, враховуючи їхні унікальні характеристики та рівень екологічної свідомості споживачів.
2023-10-12
2023-10-12
Updated: 2025-12-05
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