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Information × Registration Number 2104U000313, Article popup.category Стаття Title popup.author popup.publication 01-01-2004 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/11462 popup.publisher Вид-во СумДУ Description The present article is devoted to the problem of realia conveyance in the process of intercultural communication, namely in business and advertisement spheres. This question was dealt with taking into consideration connotative realia and brand names. The attention was paid to the importance of the pragmatic factor. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/11462 popup.nrat_date 2025-03-31 Close