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Information × Registration Number 2109U001885, Article popup.category Thesis Title popup.author popup.publication 01-01-2009 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/61290 popup.publisher Ukrainian Academy of Banking of the National Bank of Ukraine Description In modern conditions of globalization and increasing international competition, advertising activity is the main instrument of promotion goods and services at foreign and interior markets. Moreover, advertisement is a very important part of industrial communications, being a very powerful stimul for activation of industrial processes. Advertising is one of the most important elements of marketing mix that has very strong and direct influence on people’s behavior. popup.nrat_date 2025-05-12 Close