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Information × Registration Number 2112U001273, Article popup.category Thesis Title popup.author popup.publication 01-01-2012 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/28744 popup.publisher Сумський державний університет Description This work described the economic and mathematical model of dynamic programming for optimal allocation of advertising budget. The model allows to make the best overall campaign media plan. This approach can be used in any trade. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/28744 popup.nrat_date 2025-05-12 Close