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Information × Registration Number 2112U001661, Article popup.category Thesis Title popup.author popup.publication 01-01-2012 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/28770 popup.publisher Сумський державний університет Description In this research a new technology of purchasing and serving online advertising is considered. Are reviewed possible participants of the RTB process and all the benefits and drawbacks they get from RTB. The purpose of this research is to determine the role of Real Time Bidding in modern world and it’s possible further development. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/28770 popup.nrat_date 2025-05-12 Close