Total number
Full text
Total number
Full text
Number of local repositories
Full text
2112U004667,
Стаття
Methodological principles for assessing advertising effectiveness
Пальоха Т. М.
Paleokha T.
01-01-2012
Харківський національний економічний університет імені Семена Кузнеця
http://repository.hneu.edu.ua/jspui/123456789/350
ХНЕУ ім. С. Кузнеця
Обґрунтовано роль реклами в діяльності як підприємств, так і в повсякденному житті людини. Розроблено етапи, основні методи та показники оцінки ефективності реклами.
2025-12-24
Updated: 2025-12-24
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