Total number
Full text
Total number
Full text
Number of local repositories
Full text
2112U004759,
Стаття
Modern approaches to defining the concept of "Enterprise Marketing Strategy"
Подскотський М. Е.
Podskotskyi M.
01-01-2012
Харківський національний економічний університет імені Семена Кузнеця
http://repository.hneu.edu.ua/jspui/123456789/450
ХНЕУ ім. С. Кузнеця
Досліджено процес формування й напрями розвитку маркетингової стратегії підприємства в мінливих умовах розвитку економіки України. Визначено, що маркетингова стратегія є ключовим чинником, який дає можливість визначити процес формування конкурентних засад сучасних підприємств відповідно до умов зовнішнього середовища
2025-12-29
Updated: 2025-12-30
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