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Information × Registration Number 2112U005459, Article popup.category Стаття Title Ризики, що сприймаються покупцем у різних економічних ситуаціях: наслідки для управління маркетингом B2B popup.author Stadlmann С.Стедлменн К. popup.publication 01-01-2012 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source http://www.repository.hneu.edu.ua/jspui/handle/123456789/1327 popup.publisher ХНЕУ ім. С Кузнеця Description The research of purchasing managers’ behavior while the economic boom in 2007 and the following crisis in 2008 has been proposed. On the basis of the 84 respondents’ interviews of B2B sphere, possible risks and counter methods have been investigated. The tried to enlurge the research in the field of customer organizational behavior by studying impact of the current economic situation on the procurement process organization. The results allow to assume that risk and selected preventive measures taken into account by customers are very different and are likely to becomers the starting point for the adaptation of marketing activities of suppliers. popup.nrat_date 2026-02-03 Close