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Information × Registration Number 2112U005510, Article popup.category Стаття Title Нечітка модель для SWOT-аналізу функціонування фармацевтичного підприємства popup.author Dorokhov O. V.Malyarets L. M.Дорохов О. В.Малярець Л. М. popup.publication 01-01-2012 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source http://www.repository.hneu.edu.ua/jspui/handle/123456789/1375 popup.publisher ХНЕУ ім. С. Кузнеця Description Application of the approach on the basis of fuzzy sets for carrying out the SWOT-analysis of industrial commercial activity, position and prospects in the competitive market for the pharmaceutical enterprises has been described. The method is based on receipt and processing of soft expert’s estimations of strengths and weaknesses of the pharmaceutical enterprises’ functioning. These estimations also consider potential opportunities and threats of commercial activity in a market under competitive and crisis conditions. The technique of practical fuzzy modeling has been developed. The corresponding computer model in Fuzicalc has been constructed. The example of numerical calculations has been given. The interpretation technique for the obtained results of modeling and further obtaining of accurate generalized estimations of conditions and development prospects of the pharmaceutical enterprises and firms functioning has been offered. popup.nrat_date 2026-02-05 Close