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Information × Registration Number 2112U005818, Article popup.category Стаття Title Формування корпоративної стратегії підприємства в умовах глобалізації popup.author Kononenko Ya.Кононенко Я. popup.publication 01-01-2012 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source http://www.repository.hneu.edu.ua/jspui/handle/123456789/1722 popup.publisher ХНЕУ ім. С. Кузнеця Description The features of the formation of the enterprise's corporate strategy in the context of globalization are described. It is specified that such management functions as strategic planning, organization, motivation, control and regulation are the basis of the process of forming the enterprise's strategic set. It is determined that during the formation of any strategy one should provide new opportunities, such as: markets that can be entered, the capacity of every consumer market, new products, the definition of programs for promotion and distribution, the sequence of entering the market. The basic phases of the enterprise's development and the system of strategic management in the context of globalization for the purpose of achieving the competitive advantage, namely: the development in the national scale, the growth of export activity, the offshore production, the internationalization of the enterprise, the globalization of the enterprise are defined. popup.nrat_date 2026-03-04 Close