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Information × Registration Number 2113U004328, Article popup.category Thesis Title popup.author popup.publication 01-01-2013 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/37494 popup.publisher ТОВ «ДД «Папірус» Description Development of Web 2.0 in the 2000s has introduced a revolution in communication to which organizations in all sectors are continuing to adapt. With the traditional media and static web sites, the marketing department goes out to look for the groups of the customers and markets, tries to reach and persuade them. On the Internet, the visitor arrives at the site and weights up whether an offering of the organization could provide with incentives for buying and eventual relationships. Another significant impact of web 2.0 is an arrival of social networks (Facebook, LinkedIn) and social media (Twitter, YouTube, Flicker), which enabled users to create their own content and to share it, engaging in dialogue [1]. popup.nrat_date 2025-05-12 Close