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Information × Registration Number 2113U008051, Article popup.category Стаття Title popup.author Shevyakova N. popup.publication 16-04-2013 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source http://www.repository.hneu.edu.ua/jspui/handle/123456789/2887 popup.publisher ХНЕУ ім. С. Кузнеця Description The features of branding as a marketing tool, the strengths and weakpoints of the brand are considered. Theoretical and methodological features of development of the practical recommendations on brand management, aimed at increasing the competitiveness of enterprises are determined. popup.nrat_date 2026-03-26 Close