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Information × Registration Number 2114U002410, Article popup.category Thesis Title popup.author popup.publication 01-01-2014 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/34978 popup.publisher Сумський державний університет Description The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34978 popup.nrat_date 2025-05-12 Close