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Information × Registration Number 2116U001771, Article popup.category Thesis Title popup.author popup.publication 01-01-2016 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/49031 popup.publisher Sumy State University Description The Theory of Choice considers consumer behavior: decisions and choices in buying goods or services preferences at the market. First of all the whole group of consumers are individuals and have differents preferences. This is a basic defenition value that Theory of choice explain. Ultimate decision of individual depends on many factors. There are psychological or external factors such as goods of services prices, consumer preferences and incomes etc. It shows how the choice affects by price of goods, income of buyer and how they maximize absolute advantages of purchases. popup.nrat_date 2025-05-12 Close