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Information × Registration Number 2116U002389, Article popup.category Thesis Title popup.author popup.publication 01-01-2016 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/49038 popup.publisher Sumy State University Description Nowadays, in times of maintaining economic contacts with the world market there is an increasing need to understand each other through cross-cultural communication. The effect of culture on international businessmen ventures is multifaceted. Cultural differences deeply affects market behavior. International marketers, therefore, need to be as familiar as possible with the cultural traits of any country they want to do business with. These differences require international businessmen to have good analytical abilities and sound business acumen to make viable decisions and operate successfully. Practically all business decisions are culture-bound. popup.nrat_date 2025-05-12 Close