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Information × Registration Number 2116U003905, Article popup.category Thesis Title popup.author popup.publication 01-01-2016 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/48795 popup.publisher Sumy State University Description In today's market conditions, competition in the markets and the struggle for the buyer necessitate producers and outlets in places of marketing of products to resort to new ways to promote sales by influencing the behavior of the potential consumer. This influence should affect not only their rational motives, but also irrational ones. It is known that the game in the subconscious and in the psychology of behavior can bring the desired results. popup.nrat_date 2025-05-12 Close