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Information × Registration Number 2117U002533, Article popup.category Thesis Title popup.author popup.publication 01-01-2017 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/55773 popup.publisher Sumy State University Description This paper is devoted to problem of the most optimal allocation of website`s advertising budget among teaser networks. We consider the possibility of improving the efficiency of distribution by means of an automated system. The main steps of genetic algorithm and integral estimation adaptation to the multiple-criteria problem solution are shown. popup.nrat_date 2025-05-12 Close