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Information × Registration Number 2118U004445, Article popup.category Thesis Title popup.author popup.publication 01-01-2018 popup.source_user Сумський державний університет popup.source http://essuir.sumdu.edu.ua/handle/123456789/67114 popup.publisher Sumy State University Description Nowadays advertising has flooded everything around. Advertisements are an indispensable part for any media. They are everywhere; it can be seen on TV, heard on radio, read in magazines and even seen on billboards by the roadside. Advertisers manipulate the certain audience with the help of creating visually attractive advertisements to make consumers start thinking about an exact product as a superior to any other product. Advertising has persuasive characteristics. The use of messages in advertising that influence an audience is called persuasion. popup.nrat_date 2025-05-13 Close