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Information × Registration Number 2120U005648, Article popup.category Стаття Title popup.author popup.publication 01-01-2020 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/82602 popup.publisher The World Academy of Research in Science and Engineering Description The purpose of this article is to substantiate theoretical provisions and develop recommendations for innovative advertising management of enterprises producing biological preparations. The study analyzes the features of the modern Ukrainian market of veterinary products, in particular in the segment of biological products. The authors focus on innovative advertising tools in the industrial sphere. The authors substantiate the importance of the image of biological products producers. The analysis of websites and targeted advertising features in Facebook social network for the producers of this profile are made. popup.nrat_date 2025-05-12 Close