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Information × Registration Number 2120U005667, Article popup.category Thesis Title popup.author popup.publication 01-01-2020 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/85792 popup.publisher Сумський державний університет Description More and more companies are now expanding their operations internationally. It means that they aim to be successful on a global scale and that intercultural relations are being created. At the same time, discrimination is increasing in both national and international companies. The authors in the paper [1, 4] proved that cross-cultural should be considered during the developing od country’s brand. Besides, the authors in the papers [2, 10-12] proved that the gender and culture of the staff should be analyzed under the developing of the company’s strategy considering the Sustainable Development Goals. popup.nrat_date 2025-05-12 Close