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Information × Registration Number 2121U001657, Article popup.category Стаття Title popup.author popup.publication 01-01-2021 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/86679 popup.publisher Sumy State University Description The way consumers perceive, engage, and behave in today’s global marketplace is everything. Human connection is increasingly important in creating memorable experiences by offering the required interactions. As a response, marketers compete fiercely, and classic marketing ideas and tactics are no longer successful or enticing consumers. Marketers needed fresh ways to captivate customers; thus, experiential marketing was born. popup.nrat_date 2025-03-24 Close