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Information × Registration Number 2121U005694, Article popup.category Thesis Title popup.author popup.publication 01-01-2021 popup.source_user Сумський державний університет popup.source https://essuir.sumdu.edu.ua/handle/123456789/89037 popup.publisher Sumy State University Description Today, digitalization is a global trend, which is the introduction of digital technologies in all areas of business: from interaction with customers to automation of industrial production, from product marketing to logistics solutions and more. Based on the question of what the digitalization of business is, we can say that this process is deep for the company. Its main objectives are: improving the product (quality of the product or service, its attractiveness, ease of use, delivery); automation of production and other internal processes of the company; simplification of internal and external communications (Mazurenko et al., 2021; Bozhenko, 2021; Starchenko et al., 2021; Samoilikova, 2020; Yarovenko et al., 2020; Mazurenko and Tiutiunyk, 2021; Pimonenko et al., 2021; Kryvych and Goncharenko, 2020; Matsenko et al., 2021; Lazorenko et al., 2021; Oleksich et al., 2021; Mamay et al., 2021; Taraniuk et al., 2020). popup.nrat_date 2025-05-12 Close