Search academic texts

Information × Registration Number 2121U006394, Article popup.category Стаття Title popup.author popup.publication 01-01-2021 popup.source_user Державний податковий університет popup.source https://orcid.org/0000-0001-8768-5177 popup.publisher Journal of Information Technology Management Description The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed. popup.nrat_date 2025-07-17 Close