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Information × Registration Number 2123U005777, Article popup.category Тези Title popup.author popup.publication 26-05-2023 popup.source_user Донецький національний університет імені Василя Стуса popup.source https://r2.donnu.edu.ua/handle/123456789/3135 popup.publisher Boston-Vinnytsia: Primedia eLaunch & European Scientific Platform Description Scientific practice: modern and classical research methods: Collection of scientific papers «ΛΌГOΣ» with Proceedings of the IV International Scientific and Practical Conference, Boston, May 26, 2023. Boston-Vinnytsia: Primedia eLaunch & European Scientific Platform, 2023. ISBN 978-617-8126-18-6 «European Scientific Platform», Ukraine ISBN 979-8-88955-788-3 (PDF) «Primedia eLaunch», USA DOI 10.36074/logos-26.05.2023 Lexical semantic transformation refers to a process in which a word’s meaning changes due to its combination with another word. By identifying, the most commonly used transformations, we can gain insights into the ways in which the collocations are used in the marketing domain and how they may differ from their literal meanings. popup.nrat_date 2025-03-31 Close